In a time when the image has been rendered primordial and text relegated to the metadata, aesthetics operates as central instrument of governance, capable of subverting and reconfiguring reason itself. Building on this premise, the project investigates how sensorial strategies are mobilized to persuade, predict, and control in contemporary social media campaigns. Furthermore, the research examines the continuities between earlier regimes of representation (religious, political and propagandistic), and today's media infrastructure of diffusion. 

The project is developed as a discursive, experimental and collective platform. Through a series of workshops and lectures, it explores how image, narrative and influence are intertwined with contemporary communication, extending itself into an artistic experiment that applies the extracted knowledge across diverse fields and trains an AI model capable of interpreting the visual and linguistic systems of power. 

Calin Segal (Romania, 1992) is a computational artist driven by a fascination with systems, whether ecological, algorithmic, or social. His practice involves taking these structures apart to understand the hidden logics that govern them. Working through software, spatial design, and installation, he creates works that reveal the delicate interplay between natural processes, technological infrastructures, and human behavior. 

www.in-dialog.com