Interactivos?'07: Magic and Technology

Image: Unprepared Architecture. Julian Oliver / Simone Jones

Any sufficiently-advanced technology is indistinguishable from magic. Arthur C. Clarke

Magic and illusion have always gone hand in hand with technology; from mechanical illusions, optical and mirror tricks, through the incorporation of electricity and the filmed image, to digital technology: augmented reality, reactive objects, reality hacking and immersive spaces.

Throug a programme of reflexion, research and production, Interactivos?'07 ' Magic and Technology's goals are:

• To propose magic and illusion as an approach for experiments on perception and attention, behaviour and social relationships.
• To propose a critical viewpoint on the seduction of technology and its application on the spectacle as a tool of persuasion and control.